Texas Tech Admissions

During my time at TTU Enrollment Marketing, I was in charge of managing multiple social media accounts for Texas Tech admissions, with a few variations in posting based on the platforms. I have had the most experience in social media, and I enjoy how it encompasses both creativity and analysis. The main lesson I've learned is that it's about constant experimentation to see what fits best with your audience, while still staying true to the messages you want to put out about your brand.

 

After aligning the initial strategy with the Texas Tech brand, I was able to have creative freedom with both content planning and implementation (i.e., research, campaign plans, photoshoots, interviews, etc.). Below you'll find copydeck examples, reports and a selection of the photos I took. The full photo library can be found on my Unsplash account.